As part of the deal, Twin River has agreed to provide Caesars Entertainment a perpetual license to use the Bally's brand at its existing Bally's Las Vegas Hotel & Casino property.
This acquisition will allow Twin River to maintain the Bally's name for the Atlantic City property that it has agreed to purchase from Caesars Entertainment pursuant to the previously announced purchase agreement and enables the Company to rebrand virtually all of its portfolio properties under the Bally's name and logo. (NYSE: TRWH) (the 'Company') today announced that it has purchased the iconic Bally's brand previously owned by Caesars Entertainment, Inc. 13, 2020 /PRNewswire/ - Twin River Worldwide Holdings, Inc.
